ITV
Free-to-air on ITV1 and the ITVX streaming service.
Plans & prices
| Market | Plan | Price | What you get |
|---|---|---|---|
| United Kingdom | ITV1 / ITVX | Free (ad-supported) | ITVX Premium removes ads |
ITV's own published rates as of Sep 2026, entry tier per plan, promotions excluded unless stated. Prices change by season and country — confirm on the sign-up page before subscribing.
Watch ITV on the big screen
If ITV has a TV app, a streaming stick is the cheapest way to it; a phone and an HDMI adapter is the fallback.
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Streaming stick
Turns any TV with an HDMI port into one that runs the streaming apps — Prime Video included.
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USB-C to HDMI adapter
The cheapest way from phone to TV: one adapter, one HDMI cable, and the app you already pay for plays on the big screen. Needs a phone with video out over USB-C — check yours.
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Sound
TV speakers were not built for a stadium: a soundbar for the living room, or a portable speaker for the garden.
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About ITV
ITV is free-to-air and streams live on ITVX with ads. Its sport: the FA Cup (shared with the BBC), England internationals and major tournaments (shared), the Rugby World Cup, horse racing and snooker on ITV4.
What ITV carries
- FA Cup (shared)
- England internationals and tournaments (shared)
- Rugby World Cup
- Horse racing
- Snooker (ITV4)
Rights the service is publicly known to hold in its markets — not a claim about any single fixture. Some competitions are shared with other broadcasters.
ITV FAQ
How much does ITV cost?
ITV1 / ITVX is Free (ad-supported) (ITVX Premium removes ads) in United Kingdom, as published by ITV in Sep 2026.
What sports does ITV show?
ITV is publicly known to carry FA Cup (shared), England internationals and tournaments (shared), Rugby World Cup, Horse racing, Snooker (ITV4). Rights are sold per country and season, so check the service's own schedule for a specific fixture.
Where is ITV available?
ITV is sold in United Kingdom. Outside those countries the service is geo-blocked; see the other services listed for your market.